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Welcome to this month's edition of the 'A' Word, your go-to roundup for the latest in AI, advertising, and adtech. This month, we're diving into how AI is revolutionizing marketing strategies and reshaping industry standards. Here’s a look at the top stories:
Insights from AdSapiens
Blog: From Clicks to Conversions: Tracking and Analyzing Marketing KPIs Effectively
This blog discusses AI's role in real-time data processing, audience segmentation, and predictive analytics, showcasing how platforms like AdSapiens deliver superior campaign performance and efficiency. Explore how AI revolutionizes the tracking and analysis of marketing KPIs, enhancing digital advertising campaigns with the full article available here
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Podcast: What can AI offer for challenger brands?
This months most popular podcast was all about Leaf and how such a small brand just to make a name for itself can break through with digital ad campaigns and AI. The episode centers around challenger brands and how Calum's work with AdSapiens exceeded their expectations on their latest digital advertising campaign.
Listen to the full episode here
Client success story
June put a spotlight on Leaf as they used Lorenzo through AdSapiens to double their sales across the duration of ad campaign making amazing cut through in a sector that has strong established brands vying for the space.
Request a demo
To find out what AdSapiens can do for your brand request your demo today!
Global AI News
AI is a Threat to Some Marketing Agencies, an Opportunity For Others
This article looks at how agencies aiming to succeed must innovate for the right reasons, focusing on client outcomes rather than trends. Emphasizing process changes, governance, and ethics in AI deployment can help agencies navigate the AI revolution and seize growth opportunities.
Read more: MarTech
The Automated Future of Marketing: AI and ML Take the Reins
Discussed in this article is how the integration of AI and ML in marketing is no longer optional. Embracing these technologies is essential for staying competitive, as they provide deeper insights and more precise targeting, fundamentally reshaping the industry.
Read more: TechBullion
How AI Can Be Embraced, Rather Than Feared, By Creatives
Amidst concerns over AI's impact on identity and creativity, the article encourages creatives to embrace AI's potential. By shifting from a fear-based to an exploration-based approach, creatives can unlock new levels of innovation and creativity with AI as an ally.
Read more: AdAge
AI Content Marketing Market Poised for Growth, Expected to Reach $7.96 Billion by 2028
With an expected market value of $7.96 billion by 2028, this article highlights that AI content marketing is transforming adtech strategies by enabling hyper-targeted advertising and personalized content creation. This growth underscores the increasing importance of AI in optimizing adtech operations and enhancing customer engagement.
Read more: Newswires
Event: The State of Attention
Thanks to all those who attended our event yesterday and a special thanks to all the panelists who gave us all great insights and discussion on the current state of the industry and thoughts on the report that was released. To find out more about what was said or to receive the one-pager based on the report follow the link below and stay tuned via our social media.
To get our full 10+ page research report, click here
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