ESG Framework
Environmental, Social and Governance (“ESG”) Framework
We are committed to ensuring environmental, social, and governance considerations are integrated into our business for the benefit of all stakeholders. We Think, Act, and Assess our impact as individuals, a group, and a company with a role in the online advertising industry.
Environment
THINK
AdSapiens built its Advertising offer with Environment in mind: more lightweight and optimized ad formats for mobile, leading to reduced energy consumption when distributing a client's campaign.
AdSapiens employees are always invited to keep environmental constraints in mind when carrying out their daily tasks. Our work performance is in our everyday journeys and acts of consumption on working days.
ACT
We keep optimizing the size of our ad formats for mobile, and we focus on making our engagement ratio and viewability rates the best in the industry. We measure AdSapiens’s carbon emissions individually and as a group and offset our emissions by supporting relevant projects worldwide
AdSapiens employees are required to take online training about carbon emissions and raise their level of expertise on environmental matters.
AdSapiens is officially a remote company: all processes are adapted to work from home or remotely. We keep “work hubs” open for occasional meetings and events in some locations. Most hubs consist of rented sharing spaces in carbon-neutral structures.
ASSESS
AdSapiens measures quarterly its carbon emissions
AdSapiens defines an annual target for its carbon emissions.
Targets are based on all activities and all scopes (1,2 and 3)
Social
THINK
AdSapiens strives to have open conversations on all aspects of Diversity, Equity, and Inclusion. It is central to our mission as an organization to ensure that each employee has the full opportunity to thrive in our environment, for we believe that diversity is key to encouraging new ideas and perspectives.
• Diversity: We commit to increasing diversity, expressed in many forms, including race and ethnicity, gender and gender identity, sexual orientation, socioeconomic status, language, culture, national origin, religious commitments, age, (dis)ability status, and political perspective.
• Equity: We allow everyone to contribute to goals and share in the success.
• Inclusion: We commit to ensuring that everyone feels valued and welcomed within agiven setting.
ACT
AdSapiens prides itself on our global infrastructure, calling on employees from 17 countries and 15 nationalities (2021). With technology advancements, we appreciate the ability to work remotely across the globe, and we recognize that building a remote working culture is a significant step toward creating a more inclusive organization. Our commitment to a global working environment is highlighted through our work with 10
Academy, where we seek to bring talented data scientists from developing countries into the global workforce. We use a remote work model that mixes in-person and virtual meetings. We believe this will improve employee experience, increase workforce productivity, decrease commuting carbon footprint, and enable a more diverse and inclusive organization.
ASSESS
We believe people are at the heart of our business and take pride in our unique work culture.
With diversity, AdSapiens creates a stronger and more successful organization.
We dedicate ourselves to regular training that teaches employees to respect differences, pursue deliberate efforts to ensure that all employees are valued, and commit to ensuring that all individuals feel a sense of belonging and inclusion.
Governance
THINK
The board of AdSapiens encourages the integration of ESG issues into the business strategy.
Communication with all stakeholders is considered a critical factor in success.
ACT
AdSapiens follows the ten principles of corporate sustainability, as defined by the UN: Communication with all stakeholders is the key to success. https://www.unglobalcompact.org/what-is-gc/mission/principles
In addition to the actions mentioned in the “Environmental” and “social” chapter of our ESG policy, AdSapiens board of directors address the following issues:
Anti-Bribery: All AdSapiens directors, employees, and collaborators follow anti-bribery training, and have to pass the anti-bribery test.
The ESG policy is part of AdSapiens’s company handbook, which is referenced in all employment contracts of new hires.
We work at building a diverse and inclusive team.
ASSESS
Comprehension and application of the ESG policy are assessed together with other goals in our review process.
The ESG policy targets and results are exposed and discussed during the yearly board of director meetings, together with financial and operational results.